Google & Meta Ads that bring real enquiries, not just clicks.
Campaigns built for booked calls, quote requests and sign-ups, measured on what each lead costs you. One of them: 392 sign-ups in 5 weeks at €2.65 each.
No empty promises — just the numbers
Five real lead-gen accounts our founder has run. Figures are unedited from the ad platforms, in the currency they actually ran in.
392 sign-ups in 5 weeks — €2.65 CPA
SaaS web app · Solar energy · Germany
392 sign-ups in 5 weeks — €2.65 CPA
The challenge
A specialised web app for photovoltaic analysis needed to launch on the German market — the goal was getting qualified energy professionals to actually register, not just visit.
What we did
A Google Ads campaign with precise keyword control on technical, industry-specific terms, plus continuous A/B testing of ad copy and landing-page changes as real data came in.
The result
6,650 clicks and 392 sign-ups in 5 weeks flat. €2.65 cost per sign-up — well below the benchmark for B2B SaaS in the German market.
504 downloads in 26 days — €1.09 CPA
SaaS plugin · Design software · Germany
504 downloads in 26 days — €1.09 CPA
The challenge
A new plugin for a leading design platform, starting from zero — the goal was getting qualified designers and developers to actually download it, not just click an ad.
What we did
Google Ads targeting designers and developers specifically, with a seamless journey from the ad straight through to the download — no friction to lose people on the way.
The result
2,560 clicks and 504 downloads in under a month. €1.09 cost per download — exceptional for the German SaaS market.
63 qualified B2B leads at €11.45 CPA
B2B SaaS · Construction · International
63 qualified B2B leads at €11.45 CPA
The challenge
German B2B construction software launched into an international market — the goal was getting qualified professionals to register for the app, in a category with no existing brand recognition.
What we did
Google Ads lead generation with a tight audience built around architects and project developers, and strict budget control from day one — no wide-net targeting hoping something sticks.
The result
542 clicks turned into 63 verified registrations on just €721 of spend — a €11.45 cost per lead, well below what's typical for B2B SaaS.
38 leads at £19.14 per lead
Physical therapy · Meta Ads · UK
38 leads at £19.14 per lead
The challenge
A UK physical therapy clinic wanted a steady flow of new enquiries at a cost per lead that makes sense for the clinic.
What we did
Meta Ads on Facebook and Instagram with an Instant Form, so people can enquire in a few taps without leaving the app. An earlier campaign sent people straight to the clinic's booking calendar.
The result
38 leads at £19.14 each from £727 of spend, with 377 link clicks and 12,446 people reached. The earlier calendar campaign added 2 direct bookings.
9 high-ticket inquiries at €95 CPA
Car wrapping · Premium service · Karlsruhe
9 high-ticket inquiries at €95 CPA
The challenge
Winning premium clients in a competitive local market, for a trade business with order values from €1,500 to €5,000+ — a market where one wasted click can cost real money.
What we did
Locally targeted Google Ads Search campaigns for the exact service area, built on high-intent keywords with consistent filtering of low-value traffic — not just more clicks, the right clicks.
The result
957 clicks and 9 verified booking inquiries on an €858 total budget — a €95 cost per inquiry, outstanding for a premium local service.
What our clients say
"Our Google Ads went from nothing to 2.35k conversions at 294% ROAS this year, all handled by Danyal. Profitable, transparent, and always there when we needed him. Would work with him again in a heartbeat."
"I'm really glad about this much transparency. It gives me a good feeling."
"Absolutely great collaboration on Google Ads — many urgent tasks were handled efficiently, even presentations. Believe me: you won't waste your time here."
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