Guides

What does Google Ads really cost? When is an agency worth it — and when is it not? We answer these questions with real numbers and openly published prices that many agencies prefer to hide.

• Google Ads cost

  How much does Google Ads cost? Real 2026 CPC data: US $5.42 median across 13,474 campaigns, UK agency rates, and how to size your own budget.

• Agency pricing

  Google Ads agency pricing 2026: real US/UK agency rates, three fee models compared, and our own published EUR price list.

• Agency red flags

  Google Ads agency red flags: guaranteed results, no account ownership, no conversion tracking, long lock-ins — what you can verify before signing.

• Switching agencies

  Switching Google Ads agency: the official transfer process, both 7-day deadlines, and the account handover — sourced to Google's own documentation.

• Small budget

  Google Ads on a small budget: what $5/day, $10/day, and $500/month actually buy in clicks and leads, using real 2026 US data.

• Meta ads cost

  Meta ads cost 2026: real CPC/CPM data from two disclosed datasets (35,000 brands, 1,280 US campaigns) instead of one recycled average.

• Not converting

  Google Ads not converting? Google's own status labels, conversion windows, and consent mode figures show whether tracking is broken or the account needs data.

• Delete an account

  Deleting a Google Ads account: the current click path, what happens to your data and unused credit, the 15-month rule and refund timelines — sourced from Google.

• Cancel Google Ads

  Cancelling Google Ads: pause, remove or cancel the account — what each one does to your costs, data and history. Sourced from Google.

• Account without a campaign

  Create a Google Ads account without a campaign: what Google officially allows, the $1,000 condition on the manager-account option, and what to set up first instead.

• Transfer ownership

  Transfer Google Ads account ownership: the official route through Access and security, why Admin is the level that matters, and how this differs from switching agencies.

• Account suspended

  Google Ads account suspended: the documented reasons, how the appeal works, the 30-day payment-verification deadline, and how to tell a real Google email from a fake one.

• Invoices & VAT

  Google Ads invoices without VAT: which Google entity bills you, what self-assessment means, where the documents live in your account — sourced from Google.

• Monthly invoicing

  Paying for Google Ads by invoice: the three eligibility requirements for monthly invoicing, the credit review, and what the approval actually gives you.

• No impressions

  Google Ads showing zero impressions: check ad review, account and billing status, bids, budget and targeting — in that order, sourced from Google.

• No clicks

  Google Ads with impressions but no clicks: the three Quality Score components, what Google tells you to change, and why raising the bid is the expensive answer.

• Ad disapproved

  Google Ads disapproved: what the status means for delivery, the two routes back to running, and why editing restarts the review automatically.

• Click fraud

  Google Ads click fraud: what counts as invalid traffic, why you are not charged for it, and why you get credits rather than refunds.

• Learning period

  Google Ads learning period: up to three weeks or 1–2 conversion cycles, which changes restart it, and what makes it shorter — sourced from Google.

• Create a campaign

  Create a Google Ads campaign: the official click path, why objective comes before campaign type, and the four things that should exist before you launch.

• Set up Google Ads

  Setting up Google Ads: account, billing, Google tag, then the campaign. Why the order matters and where the 48-hour trap sits.

• Conversion tracking

  Set up Google Ads conversion tracking: the Google tag on every page, the event snippet on the conversion page, and the 48 hours before status updates.

• Google Shopping

  Set up Google Shopping: link Merchant Center, the seven required product feed attributes, and the policy check that has to pass before linking.

• Negative keywords

  Google Ads negative keywords: why they don't match close variants, what that means for singular and plural, and the 16-word limit.

• Search terms report

  Google Ads search terms report: the difference between a search term and a keyword, what the report shows, and how to turn it into negative keywords.

• Set a budget

  Setting a Google Ads budget: the average daily budget, the 2x daily limit, the 30.4x monthly limit, and what happens if you change it mid-month.

• Reporting

  Google Ads reporting: scheduling automated reports, which metrics actually matter, and how to spot an agency report that tells you nothing.